Facebook members will now be able to share playlists with friends on the social networking site; Spotify is launching a Facebook app that will allow users to link their accounts to musical playlists in a simplified manner.
The Telegraph reports that technology for the app is currently being developed, in order that Facebook members be allowed to share music through their own sort of radio station.
Spotify’s founder and chief, Daniel Ek, announced the application’s progress last week when speaking to a panel at the Great Escape Festival in Brighton that discussed breakthroughs in digital music business models. According to Ek, Spotify’s major demographic is between the ages of 25 and 35, and in order to increase the number of teens using the service, Spotify has set its sights on Facebook, and also aims at improving the site’s sharing functions.
Ek elaborated: “Spotify is not a social network. Companies like MySpace and Facebook already do a good job of that. However we do think that music is the most powerful social object on earth and people enjoy sharing music with each other… We are still building the Spotify platform at the moment and over the coming weeks and months you will see more features added to the service.”
The Facebook app and radio sharing device would be part of a subscription service, for which users would pay £9.99 each month to stream music without ads. Members of Spotify are able to bypass about a minute’s worth of advertisements every half hour, as paying the monthly subscription rate turns these audio commercials off. However, it’s already evident that the majority of British users will likely opt for the free version of the service and happily listen to the ads.
By launching a campaign aimed at teens, the company hopes to expand their subscription intake. Spotify also plans on launching an application for mobile devices that will not be exclusively for iPhone users.



















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