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Some of our musical icons are purists who spend their lives in pursuit of their art. Others, however, are a little less precious and are prepared to whore themselevs for vast wads of cash by appearing in TV commercials. Here are ten pop stars who've cashed in on their fame, along with the brands they've represented...

Duffy – Coca Cola:

The Welsh songstress cycles through a supermarket singing some old crooner song from the 60s, and in the process generates complaints after some people complained that it was dangerous and set a poor example. Remember kids, don't copy that Duffy girl - leave the bike outside the shop!



Robbie Williams

T-Mobile: Robbie likes a nice big deal with a load of wedge up front, hence his partnership with phone company T-Mobile which started in 2006. The deal meant he not only appeared in TV ads but also provided exclusive content to T-Mobile users. And then i-phones came out and everyone switched to O2...

Cheryl Cole – L'Oreal:

"Come on girls, coz we're worth it..." smiles the nation's favourite in her Geordie lilt, as she tries to flog a shampoo that sorts out bad hair. The ad subsquently got heavily criticised on account of the fact that the Girls Aloud star wears heair extensions, meaning her shine's has sweet F.A. to do with some old shampoo!



John Lydon

Country Life Butter: Oh yes, the true spirit of punk is alive and well. Not. The Sex Pistols singer not only sells out but also plays the part of some old aristocrat. Anarchy in the UK, 2010 style...

Iggy Pop

Swifcover Insurance: Another epic sell-out from one of pop's original tear aways. The first commercial got banned for misleading marketing: it featured a musician without noting that the insurance isn't available to musicians. Doh! But it's back, new and improved, with Iggy and his glittered chest making circus monkeys look like sophisticated performance artists.

Pink, Beyonce, Britney & Enrique

Pepsi: Not just one mega star, but four. And a Hollywood blockbuster budget by the looks of things, too, as the four singers parade around to Queen's "We Will Rock You"dressed as Romans in what looks like the set from Spartacus. And all in the name of a fizzy drink. Only in America....

Spice Girls

Tesco: This 2007 effort is one of those TV moments that makes you feel embarrassed and awkward just watching it, a bit like when a news reader fluffs the autocue. Posh is the main character, and subsequently becomes the first human being in history to be out-acted by a shopping trolley. Quite an achievement...



Bon Jovi

Mitsubishi: Fromage is the word, as Jon Bon Jovi walks down the street high-fiving the ordianry people of America while "It's My Life" pumps out in the background. And then he starts dancing with the nice little old ladies while the all-American family rock out to his song in their, yep, you guessed it, Mitsubishi. Astonishingly bad.



Aerosmith

Gap: In the late 90s Steven Tyler and Joe Perry rocked out in the name of Gap. The sight of Perry hammering out some serious slide guitar and Tyler smacking a drum and honking away on a harmonica juke joint style couldn't have been more incongruous with a brand known for chinos and polo shirts.



Fergie

Candie's Shoes: The Black Eyed Peas singer banked a tidy $4 million to sing about this particular brand of shoes for an ad campaign in 2007. She followed in the footsteps (excuse the pun) of the Dixie Chicks and Hilary Duff who had previously endorsed the brand.