The Guardian and Intel are in the midst of creating a three-day music festival in Second Life (which is a 3D virtual reality world in which users have the option to create their own unique virtual alter ego avatar to be a citizen of the virtual community).
The seven million plus members of Second Life will have the opportunity to attend the traditional style festival, which will feature a separate stage for the main acts, an acoustic stage, a dance tent, and a chill out garden. Headlining acts at the virtual festival will include the Pet Shop Boys and Groove Armada, and participants will be able to do a few extracurricular activities as well, such as donning roller skates for a tour of the roller-park (a dispenser will make skates available free of charge).
Throughout the festivities, a skywriting plane will spell out current events at the celebration, and information will be dispensed through whirlwinds spinning pages of the Guardian itself, and reminder note cards. The Guardian is making a special edition of its Guide available for the event, which will include a description of the fest as well as a stage schedule and select reviews.
For Second Life first timers, the Guardian has launched a sort of survival guide detailing the virtual world, and instructions on how to locate the entry gate of the festival. In addition to the page on the Guardian’s website, they have also started a MySpace page specifically for the event.
The Guardian reports that the Intel UK branch manager is excited to put the capabilities of an Intel Core TM 2 Duo-processor on display. He said, “Second Fest is the latest and most innovative collaboration for Intel and the Guardian. This festival provides a showcase to demonstrate the enhanced musical and digital experiences that are achieved using an Intel Core TM 2 Duo –processor.”



















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